Founded in 2000, LEXEND came about from a desire to make reading easier for everyone. As an Educational Therapist, Bonnie Shaver-Troup, EdD, observed that reading issues masked the individual’s true capability and intelligence. She theorized that these issues were a sensitivity to typographical factors and began manipulating multiple text factors to find a match between text format and an individual’s optimized visual processing capabilities.
After careful research and years of testing LEXEND beta fonts, Bonnie was able to determine that while traditional approaches to reading issues focused on cognitive-based solutions, perception-based solutions were faster and more efficient in helping improve reading performance and cognition.
In 2017 Bonnie began working with Google to design an online variable-font solution that would ultimately give the reader complete control over their own reading experience and improve retention and comprehension.
What began as a seed in the home office of an educational therapist has become a world-class reading solution available to English-language readers across the world.