The Helperbird brand

Helperbird is one word, with one capital H. Not HelperBird, not Helper Bird. The same goes for our owl, Owlie, one word, one capital O.

When you first mention us, say what we are in plain words: an accessibility extension. After that, Helperbird on its own is enough.

Download PNG Download SVG

Use it as shipped. Give it clear space on every side, about the width of Owlie's eye. Do not recolor it, stretch it, rotate it or add effects.

Put it on calm ground. The cream, white, or our purple. Never on a busy photo. The PNG is 1200 by 1200; the SVG scales to any size.

There is one Owlie. The mark in the navigation bar is the mark everywhere else: on the purple, on a white card, in an empty state. It has a real alpha channel, so it sits on whatever is behind it.

On the purple

On a card

Never put a white shape behind it. No circle, no tile, no card drawn just to hold the owl. If a logo needs a box to be visible, the box is the wrong fix and so is the placement. The twenty mood poses that used to live here are retired for exactly that reason.

Purple on cream is the identity. Pink is a highlight, brown is the ink of our hand-drawn notes. Text always meets WCAG contrast: pink fails as small text on white, so we never use it for body copy, and neither should you.

Short sentences, plain words, second person. Say what a feature does for the reader, not what it is made of.

Never promise what the product does not do. Our readers include people with dyslexia and ADHD. Clarity is respect.